Alan Balch - Horsemanship 1a

Horsemanship 1a – by Alan F. Balch

Anyone who has witnessed the saga of racing at Santa Anita this winter needs no repeated recitation of the facts . . . to say that the sport as we have known it is jeopardized in California, and perhaps North America, is a gross understatement. It’s worth remembering that the very word—jeopardy—is derived from gaming; when a position in chess and other games is equally divided between winning and losing, there’s danger.

Just how endangered we are, only time will tell.

So, of course, The Jockey Club released “a major white paper.” But like all the other stakeholders, they couldn’t resist pointing at everyone else except themselves. Again we heard their self-serving, political, and self-destructive refrain that “race day” and other therapeutic medications are culprits for what ails us. They threw in unspecified “cheaters and abusers” for good measure, as though that’s the public face of racing we embrace! All this, despite the simple fact that in the same state, during the same months, with the same medication rules as at Santa Anita, with the same or worse weather, another track—under the same ownership—maintained its position as one of the safest courses in America. Doubtless it escaped The Jockey Club that the all-weather synthetic surface at Golden Gate Fields was a principal factor in differentiating the two tracks!

But it hadn’t escaped anyone knowledgeable in California that main track and turf maintenance at Santa Anita beginning in January, as well as management of the racing program itself, may have been seriously flawed. And that the inherent issues are far greater than any isolated, dramatic spike in serious injuries at one place.

Therefore, it’s now essential, especially for the sport’s leadership, to go back to the objective, unemotional truths of basic horsemanship—not self-defeating posturing—to try to see where we stand throughout the world.

From the beginning of horses in sport, which is to say at the beginning of recorded history, the objective was to breed and train a swifter, stronger, better horse. For all this innocent animal’s many gifts to humankind, whether in work, commerce, war, exploration, sport, art, pleasure, or otherwise, horsemanship must begin with breeding. Responsible, logical breeding.  

Racing simply demonstrated who could breed a better horse. Glory followed. And later, riches. Racing stock is the proof of breeding stock.

The Jockey Club’s principal purposes are to improve the Thoroughbred breed and protect its integrity. It’s the breed registry. It sets the standard for breeding. At least it should. But that’s where our problems really begin, because the Thoroughbred breed is based on genotype, not phenotype. The genotype is the set of genes a horse carries, and our breed registry protects “integrity” by taking elaborate steps to be sure that there are no stray non-Thoroughbred genes in our horses. The way things are going, we might well need some!

The phenotype, on the other hand, is all of a horse’s observable characteristics—its conformation, quality, substance, and soundness. Who is guarding or enhancing the conformation, quality, substance, and soundness of our Thoroughbreds? Apparently not the breed registry! The next “white paper” we need to see from The Jockey Club about “reform” needs to take a deep, honest look at best practices for breeding, foaling, nursery, and every medication or veterinary practice that gets a Thoroughbred sold, whether or not in the auction ring and beyond. Any breed registry that permits, tolerates or encourages the breeding of unsoundness to unsoundness is not breeding a better horse, that’s certain. Nor should the registry turn a blind eye to any cosmetic or medicinal practice that could possibly compromise substance or soundness.

If the registry will concentrate on the true integrity of the breed—its soundness—it won’t need to waste nearly so much breath on the conduct of others.

Those of us who grew up in non-racing horse sport all remember The Sportsman’s Charter. It proclaims that sport ceases when it becomes a business only, something done for what there is in it. “The exploitation of sport for profit alone kills the spirit and retains only the husk and semblance of the thing.”  I believe this is exactly what’s been overtaking racing (killing it) for decades now.

There’s a reason that Keeneland and Saratoga and Del Mar succeed and inspire: their profits are turned back into the sport. They race limited seasons of the highest quality. They don’t exist for return on investment, except for the sport itself. But The Jockey Club boasts of its “group of commercial, for-profit subsidiaries and commercial partnerships.” Presumably those profits should benefit the sport. Do they, if protection of live cover, stud fees, auction prices, unsound pedigrees, and bloodstock profiting are weakening the breed? Do they, if their own professional journalists are muzzled? Do they, if their contributions to the U.S. Congress are wasted on the fool’s errand of banishing Lasix?

The for-profit racing associations and affiliated entities, whether public companies or private, exert the most pressure to exploit our once-great sport financially, all in the name of return-on-investment.  Consider this: At around 20,000 Thoroughbred foals a year these days, the foal crop is about where it was in 1966. In that year, Santa Anita raced 11 weeks. California racing had no overlaps between northern and southern dates (except during the summer fair season). The majestic colossus that is Santa Anita was dark from April until Christmas.  

Now, with the same number of foals as 1966, California has year-around racing throughout the state— north and south simultaneously. Santa Anita by itself races about 32 weeks. Can that much racing possibly be in the best interests of horses and the sport?

The collision between those interests and unrestrained financial gain is palpable. All those of us who have turned a silent or blind eye to this, including me, cannot avoid our own blame for what has happened. We have not put the interest of the horse or the breed first, as basic horsemanship would teach us to do.

Speaking of which, there’s another trumpeting elephant in our midst: the whip.

All those of us who can still remember our first serious riding lessons know we were taught not to get on without a stick. Then came the hard part: how and when to use it. Over the thousands of years of horses serving humans, understandings and opinions about this have evolved, to be sure. The humane, sensible use of the stick is probably more debated than ever before.

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Alan Balch - Compete!

Not too long after this esteemed magazine published my last essay, one of my "admirers" contacted me with her own opinions.

“You’re so smug and condescending,” she said.  And went on to berate me for “never” doing anything except calling attention to problems, “never” offering solutions, “never” recognizing that it’s a far, far different world now than in my relative youth.  And I’m “always snarky” besides.

I now rise to the challenge of trying to put some (more) solutions out there, in a little better detail than I’ve been able to do before, so fixated have I been on the problems we’re facing and their contexts.

A leading executive of The Stronach Group, one of the three principal behemoths controlling American racing these days (the other two being New York Racing Association and Churchill Downs), was quoted as saying that “there is about $11 to $12 billion bet annually,” and that the national total has not been growing, even though Gulfstream’s handle has.  “It’s our job to get that money and lift the handle at Stronach tracks.”

There, succinctly, is the problematic perspective of our leaders.  They are concentrating on what’s called racing’s market share – one small segment of a total market – and their own respective shares of that segment, instead of on growing the racing market’s total overall.  The broader American gaming market is far, far bigger than just racing’s share. According to Casino City Press, annual U.S. gaming revenue (not handle, mind you) is around $106.4 billion. Across the U.S. and Canada, race and sports wagering revenue (again, not handle) is only 2.25% of the total, and declined by 4.5% in the last year.  All other sectors rose . . . they are casino and card room gaming, lotteries, and tribal gaming, along with on-line and charitable gaming.

What I have previously referred to as “positive competition” among racing’s ownership oligarchs is essential for our future, and essential for true growth.  That word – oligarch – has really negative connotations these days, owing to our toxic politics. But I’m using it in its literal, non-pejorative sense – government by the few.  Racing worldwide has always been an oligopoly (yes, always). It’s just that now there even fewer oligarchs than ever before.

Consider that in California over the last half-century, our previous oligopoly has contracted drastically. All Harness racing is now controlled by one association, and a separate one controls Quarter Horses.  One additional entity controls two-thirds of Southern California Thoroughbred racing as well as eighty percent of it in Northern California. That doesn’t leave much for the couple of other oligarchs here!

This transition in contemporary American racing to an ever narrower oligopoly has taken place throughout the continent, owing to economic circumstances including vast and ever-increasing competition for the gaming dollar as well as skyrocketing real estate values in urban markets.  No secret there. And no judgment, either . . . business decisions must be made on the basis of facts and return on investment, not emotion. Like “love of sport.”

So here’s what must be done to have a prosperous future:  our remaining racing oligarchs must invest heavily in marketing for future growth, and not just scrap over their relative shares of a contracting market segment.  They can do both, simultaneously. They must do so now, while they can still afford it. Strategically. Their forebears should have been doing this for at least the last 25 years; if they had, we would have more of them left today.

There’s one and only one way to grow: compete.  Compete in the open marketplace for more of the total gaming market.  Since we have the best game of all, this seems elementary to me – but we also have the highest fixed costs of any sector of the gaming market.  So we have to do much better, smarter, more efficient marketing than our competitors.

Yes, we have to manage our properties properly, including catering.  But success at marketing racing is not dependent on that! Or on “special events.”  In fact, the total market for restaurants and entertainment is even more enormous than the gaming market, so the thought that accentuating anything other than the gaming aspect of the racing experience is likely to succeed is . . . uh . . . foolish.

Our superior gaming product is now constantly available in essentially all households, via telephone and television.  That’s a relatively recent development. But I would venture to say that not even 5% of total households are even aware that they could bet the races that way if they wanted to, let alone know how to do it.

There’s only one way to change that: hard-nosed, hard-sell, aggressive marketing . . . especially intensive (and expensive) mass-media advertising.  The days are long gone when the on-track experience had to somehow be “protected” from cannibalization. Even though we need more than $2 bet away from the track to make up for $1 lost at the track, advertising must be developed and pursued that reaches the masses with a message stimulating interest in our sport, and the betting that fuels it, both at the track and away from it, simultaneously.  Growing our share of the total gaming market.

Wave after wave of new gaming competition has washed over racing in the last 30 years, as we have stood relatively still; the sports betting and cloud-based gaming breakers are rushing toward us.  Our remaining racing leviathans now must each open their wallets wide and invest whatever it takes to advertise our game intensively and ingeniously, mainly through television, throughout America.

Competing that way among themselves – both to our existing and vast potential new markets – is the only productive way forward.

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Alan F. Balch - At last . . . . .

Way, way back in 1986, I was invited to speak at The Jockey Club Round Table in August at Saratoga.

I thought it went fine.  After all, I reasoned at the time, I was leaving Santa Anita and racing altogether, and could “tell it like it is.”  The reaction in the room to my remarks was startling and apparently supportive of what I had to say, some of it bluntly critical of racing’s leadership and approach to marketing, which was my principal interest then.

The Jockey Club felt otherwise.  For one thing, Mr. Phipps never spoke to me again (not that we were in the same social and professional circles!), and the racing media at the time interpreted what I had to say as radical.  

The late Tim Capps reported in The Thoroughbred Record that I had “scolded racing for not being willing to face competition head-on, for not reacting aggressively to new competitive forces, whether they be lotteries or other forms of gambling or simply other leisure activities.”  He quoted me as saying, “As the old boys on the block, we ought to know how to do this, yet we seem to act like we know less about competing effectively.”

In his opinion piece in the same issue, Capps described my audience as “a wildly cheering throng,” which was nice from my point of view but obviously exaggerated, as anyone who has ever attended a Round Table must realize. But he wasn’t exaggerating when he said I had “excoriated racing leaders for being unable or unwilling to compete in a market that is far more competitive than was the case 30 or 40 years ago.”

And this was in 1986!

So, here we are now, another 32 years later, with competition of all forms that would have been unimaginable then, and this year’s Round Table has just concluded. As it turned out, I didn’t leave racing back then as I had anticipated I would, instead continuing to preach what I believe about marketing racing to the few who will listen. Therefore, I am somewhat stunned and surprised to agree with virtually everything reported this year at the Round Table as to “industry initiatives.”

It’s about time.  And we can only hope it’s not too late. 

To begin with, how refreshing it is (for a change) to see no mention this year of The Jockey Club’s self-destructive hatred of Lasix. Not that they’ve changed their minds, we know; but the salvation of racing and the Thoroughbred breed simply have so little connection to that battle of theirs. Public arguing about therapeutic medications or “performance enhancing drugs” is just unfathomably stupid.  But their new McKinsey initiatives have everything to do with competing in the public marketplace for our share of gaming!

Their thrusts this year concern dramatically ramping up racing’s ability to compete for fans in the modern era. Deep commitment on topics like “digital fan development and engagement,” and “advanced analytics” is music to my old ears, as is emphasizing the importance of the track experience in developing new fans. Serious consideration today of fixed-odds betting and flexible takeout is about 30 years late, but so what? At least now we’re talking! Credit The Jockey Club for this, as well as their interest in what we can learn from the British.

Labor Day weekend I was at Sandown Park outside London. What a treat! A day there, or at Del Mar, or Saratoga, or Keeneland, drives home the importance of the on-track experience. But we must realize in the United States, once and for all, that off-track betting isn’t going anywhere (except toward new and more powerful competitors), and we must finally and thoroughly capitalize on what it can bring to us, not what it takes from us.

To be sure, enormous mistakes were made and even more enormous opportunities missed in how it was implemented here and elsewhere. Crying about it won’t change anything. Instead, we must learn how to capitalize on and invest in marketing a distribution system that has penetrated the population almost entirely. Just think of that. According to Pew Research, 77% of Americans already own a smartphone. While I dislike how much harder that seems to make marketing the on-track experience in the short term, I love how much opportunity it could provide for funding synergistic marketing of both! 

Locally, regionally, and nationally, however, racing is still not competing. Those of us in the game tend to assume everyone knows you can bet the races on your phone or via the Internet. Sadly, so little effective marketing has been done for racing over the last decade or two that the sport isn’t even on the regular menu of interest for all but the tiniest fraction of the population. The only way to change that is with a massive commitment to remarketing it, preferably coordinated among the major stakeholders, or at least complementary among them as competitors for the gaming dollar.

I once called it “positive competition” as we witnessed the old marketing wars among California rivals Santa Anita and Hollywood Park, as well as Bay Meadows and Golden Gate. Why? Because when rivals try to out-do each other, not only does the market respond, but the market’s awareness of what’s on offer rises dramatically. Just think what could happen if racing’s major American entities – the Stronach Group, Churchill Downs, New York Racing Association, The Jockey Club, and the Breeders’ Cup – made concerted, competitive national advertising and marketing investments to sell betting on the races to the enormous population of smartphone and Internet users who don’t even know it exists.

Authentic wild cheering and an avalanche of new business.

Alan F. Balch - Thomism . . . and racing

Thomas Aquinas (1225-1274) understood education and persuasion as well as anyone else ever has.  He once said that when you want to convert someone to your view, you go over to where he’s standing, take him by the hand (mentally speaking), and guide him to where you want him to go.

What you don’t do is stand across the room, or sit next to him, shouting at him.  Or, possibly worse, whisper insults in his ear, after loudly accusing him of dishonesty.  You don’t call him names.  And you don’t order him to come over to where you are.

Instead, you start where he is, and work from that position.  That’s the way to achieve movement toward consensus.

In racing, and the larger world, we’ve lost sight of this elementary psychology.  Everywhere we look these days, we see passionate, adversarial advocates who simply scream their own prejudices and beliefs, while excoriating their opponents.  All this does is make people who agree feel better, make people who disagree stiffen their resistance, and make anyone in the middle feel uneasy and skeptical that either side is speaking the whole truth.

Almost every passionate and partisan argument overstates its own case and understates its opponent’s case!

For the last several years in California, we’ve seen an evolution of this increasingly unproductive behavior when medication rules have been proposed and advanced by the Equine Medical Director of the California Horse Racing Board (CHRB).  

Raise your hand if you favor cheating . . . . hmmm, none to see?  That’s because nobody favors cheating except a cheater, and we believe there are very, very few of those.  A cheater, by definition, does everything possible to avoid detection.  In short, they don’t raise their own hands; but they may point to others. 

Our Equine Medical Director recently stated that he doubts he has gone a week in the decade-plus he has held that position when he hasn’t had “an owner, trainer, or someone else in the industry complain that we weren’t doing enough to control doping.”  He made that statement in the context of advocating elaborate new out-of-competition equine testing rules without which, he said, racing “does not have a robust anti-doping program.” He then pointed at both California Thoroughbred Trainers (CTT) and Thoroughbred Owners of California (TOC) as opponents of out-of-competition testing, whose opposition he called “bewildering.”

Such “opposition” is even more bewildering to CTT and TOC, since it simply doesn’t exist.  To the contrary, both verbally and in writing, both organizations have repeatedly endorsed the desirability of expanded out-of-competition testing, and elaborated rules for its conduct, including in votes at the Racing Medication and Testing Consortium (RMTC) meetings.

As the Equine Medical Director himself proclaimed, California already does more such testing than other racing authorities in the United States, and pioneered it in 2007, with the ongoing support of both CTT and TOC.  

Various versions of the latest RMTC proposal for expanding out-of-competition testing have been considered across the United States.  Many states have differing rule-making procedures, and California’s is among the most detailed and careful, subject to its Administrative Procedure Act and Office of Administrative Law regulations.  Our Equine Medical Director has been constantly critical of California’s rule-making process.  But he avoids any discussion of the reasons it exists as it does, to protect the citizens of the State of California from unnecessary, unenforceable, duplicative, or arbitrary rules, including any which would conflict with other rules or statutes.  In short, he would apparently prefer a system where he alone could simply order obedience to him, no matter the disastrous consequences to individuals or the sport if his rules were imprecise, unfair, or unenforceable. 

With only a modicum of success thus far – though noteworthy when achieved – CTT has advocated the use of informal working group meetings to achieve consensus on medication proposals prior to or during the formal rule-making process as outlined in California law.  Such meetings can be scheduled when veterinary practitioners are available, as well as representatives of the regulator, and without the trappings of court reporters and public notice requirements.  And without the unproductive posturing, by anyone, which becomes so tempting and destructive in a public setting.  A working group simply works, in short, to achieve an agreed goal.  Once a consensus develops, the formal process thereafter moves very quickly.  If a complete consensus cannot be reached, at least differences are narrowed to a very few, and are understood by all, during the formal process.  That’s our preferred roadmap to expedited rule-making. 

The present proposal was last formally considered by the CHRB in February 2017, over a year ago.  Our reservations as to its details were waved aside, as is customary.  The Board pointed out that we should instead use the required formal 45-day comment period prior to their consideration of its final adoption.  In March 2018, a year later, that commentary was solicited for a May hearing.  CTT and TOC then submitted their serious concerns, in writing, as required by law and as had been suggested by the Board itself a year earlier.  CHRB then postponed its hearing until June.  That’s when the Equine Medical Director accused us of “last-minute road blocking” for suggesting the proposal needed additional consideration at the Committee level.  He told the Commissioners they were “being played.”

Who is playing whom?  Why couldn’t a working group have been convened during the entire year after the 2017 meetings, to expedite this “essential” rule?  Our concerns have been voiced for well over a year, have been detailed in writing, and deserve sincere, thorough consideration.  We want rules that are consistent with the law, that are fair, that can be enforced, that provide for proper therapy and the welfare of horses, and will at the same time achieve their stated goal of deterring dishonest behavior.

Alan Balch - "You never know..."

“You never know how much you can do until you try to undo what you just did.”

 So proclaimed my old riding teacher, one of the world’s greatest horsemen. Constantly.  He was talking about teaching and training horses, of course, but the same wisdom applies to business, all business, and in our case, the plight of racing today in America, especially California.

We have made so many mistakes, and taken so many wrong turns; that we seem to continue to do so is of constant wonder to me.  And I include myself in the “we,” since I was part of track management for so long, and for the last eight years have been leading the staff of California’s trainers’ organization.  I’ve had an up-close chance to see what’s been happening since 1971, in one role or another.

I readily confess that in my early days, although I came from a horse background, I shared the prevailing management view that “the horsemen” – meaning owners and trainers combined as they were in one California organization in those days – just did not (and quite possibly could not) understand the decision-making process we went through in track management.  In my first few years, racing at Santa Anita was threatened as it had never been before, due to a combination of circumstances. Its future was cloudy. Return on investment from our 440-acre property was grossly insufficient, especially for a publicly held company. Our stock price was suffering. The horsemen didn’t understand the necessity for our development of about 110 acres for a regional shopping center that would provide year-round income.  About 20 weeks of racing a year couldn’t carry the whole load.

That was my introduction to “analytics,” but it wasn’t called that at the time.  In truth, I don’t remember what we did call it – possibly just cost-benefit analysis.  This was before pocket calculators were in significant use, long before personal computers and their spreadsheets and models.  My boss, a Kansas Jayhawk engineer named Ray Rogers, always had a slide-rule in his jacket pocket that he would produce to do instantaneous calculations in planning meetings.  Most people now don’t even know what a slide-rule is. Or was.

Track owners and managers simply had to be the ones to prioritize, inform, and make the decisions, we argued, because our investment was enormous by comparison to an individual horseman’s; ours was long-term and illiquid.  The business was really owned and directed by the tracks. Horsemen, particularly owners, might make major investments in bloodstock, to be sure, but they came and went. Trainers might consider their profession a livelihood, but were perceived as agents of the owners and therefore less consequential no matter how annoying (and persuasive?) their opinions might be.

California racing enjoyed a long-term relative prosperity (even a boom) from the mid-seventies to the early 1990s.  In my view, that era of health was based on balanced rivalries as well as competition among the track managements throughout the state to invest in their facilities and market them aggressively.  For the most part, it was a positive competition, although the various track leaderships didn’t exactly love each other. I heard plenty of grumbling about how much more money we could make if this or that particular track would just understand more sophisticated business analysis and pricing, for example.  And we were all living in a regulated environment, of course.

Ironically, our California industry wheels began to wobble when for numerous reasons the horsemen – the relatively inconsequential stakeholders, supposedly – were divided by statute into two separate organizations of owners and trainers and, due to litigation among trainers, stall limits were banished.  In addition, the owners, who also claimed “ownership” of the purse fund, were therefore provided serious statutory oversight and even approval of what theretofore had been racing association prerogatives.

That intrusion by owners, or complication for the tracks’ planning and decision-making – just as monumental threats from the proliferation of Indian gaming, simulcasting, the Internet, and telephone wagering advanced on the gaming multi-verse – caused every wheel of California’s industry to wobble even more.  The economic regression of 2008 witnessed the most serious contraction of the sport in its history.

I have no doubt that leaders in the legislature, the regulator, the tracks, and the horsemen’s organizations have been well-intended.  But what happened to using objective analytics prior to making critical decisions? Business is way beyond and above the slide-rule era!  Endless proliferation of exotic and high-takeout wagers, takeout adjustments themselves, reductions in minimum betting denominations, reduction or elimination of admission and parking prices, discontinuation of investments in marketing and the backstretch, simultaneous and enormous increases in prices for food and beverage and box seats – all these things and more must have sounded like good ideas to someone.   But it’s hard to believe they were based on carefully considered forecasts and cost-benefit analysis, or developed by those who really understand horses and racing.

Analytics.  Yes, analytics.  We were almost certainly the first sport based on analytics, and at least one fortune was made on developing the analytics that enabled horseplayers to bet the races with greater and greater confidence by their publication in The Daily Telegraph and Daily Racing Form.  

Is it too much to expect our leaders to apply serious analytics to the decisions made that define their future, and ours?

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Alan Balch - Achtung!

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Published in North American Trainer, Winter 2017 issue.

Now there’s a word to get your attention.  For those of us of a certain age, it comes freighted with emotions from our parents, who fought World War II.  As well as from countless movies and books whose characters would shout it at hapless suffering minions.

But it’s really a simple German word meaning just that, “attention,” although sometimes translated to carry “danger” along with it.  Here, I mean it both ways.

During this championship season in America every year . . . and the northern hemisphere . . . we’re treated to such definitive racing, including the Arc and British Champions Day.  Then the Breeders’ Cup, while still not really the “world championships” worthy of genuflecting, is a wonderful showcase of the sport.  Ending the calendar year gives us a chance to take stock of where we stand, what has changed, what hasn’t, and where we’re going...

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Alan Balch - Self-interest rightly understood

“Is that really in the best interest of the horse or the breed?  Is it justified by anything other than economic interests of the few as opposed to the many? ”

FIRST PUBLISHED IN NORTH AMERICAN TRAINER AUGUST - OCTOBER 2017 ISSUE 45

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When Viscount Alexis de Tocqueville journeyed from France to philosophize about “Democracy in America” in the early 1800s, he didn’t have racing in mind as he developed his observations on that distinctly American virtue of self-interest rightly understood.  Over the last half-century, however, I’ve often thought of them as I’ve observed the evolution of our racing, particularly in California, first from the standpoint of track operators, and lately from the standpoint of horsemen.

I was originally a suit with responsibilities of marketing and managing Santa Anita, later adding Golden Gate Fields and Bay Meadows.  I brought a perspective to my work that began with horses, since my earliest profession in the sport was handling their cleanliness and bodily functions.  As with so many of us.  I always wondered at and about the majesty and attraction of racing to the masses, over centuries, which seemed to survive and prosper despite our many gross mistakes and calamities in its management.

Wherever in the world you look, racing has been a regulated sport from its very earliest days.  Which is to say that governmental authorities learned almost from day one that complete freedom in its operation would lead inevitably to scandal and swindle involving one participant or another.  Most often, the “public” would be victimized; this led to regulations constantly citing the “public interest” upon their promulgation.  And that, in turn, led to innumerable scandals and swindles based on various official scoundrels reaping their own harvests off unsuspecting victims, always in the name of the “public interest.”

I cite this sordid history not to entertain but to educate:  what is loosely referred to as “the free market” doesn’t exist in contemporary racing.  If it ever did, in fits and starts, it was squashed, altered, or hindered.  By statute, regulation, and rule.  Even the vaunted principle of caveat emptor, which is the mother’s milk of buying and selling horses, has been under assault by regulators and governments forever.  Yes, the buyer should beware, but first let us accord him the government’s “protection” in all kinds of ways (just read the fine print in any sale catalogue), and provide him access to courts if he still claims to have been unaware of his risks.

And then there’s the routine interference in the “free market” by stud books themselves, and their own rules.  Let’s see now . . . requiring live cover?  Is that really in the best interest of the horse or the breed?  Is it justified by anything other than economic interests of the few as opposed to the many?  The very idea that there are true free markets even for our breeding and selling is sheer nonsense.

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Alan F. Balch - Now, about Pegasus . . .

No, I’m not talking about the Pegasus World Cup.  Not yet, anyway.

I’ve been a fan of the original Pegasus since my earliest memories around horses, when he was the symbol of the American equestrian governing body.   As drawn by George Ford Morris, he appeared on the engraved medals and embossed certificates for horsemanship we were all trying to win.   

For those of us interested in pedigree, he was sired by Poseidon . . . Greek god of horses, incidentally, along with the sea, earthquakes, and storms.  And never underestimate the influence of the bottom line:  his dam was the hideous, winged, venomous monster Medusa, no doubt the source of his own lovely, powerful wings, but not his handsome countenance.  Nor his stunning white purity.

His jock was Bellerophon, who invented the riding helmet and safety vest, and, needing no whip, had his hands instead on a shield and golden spear.  

Bellerophon was sent on the original Mission Impossible (well understood by every single one of today’s riders, no doubt) – to slay the ferocious, fire-breathing, hybrid monster Chimera, whose very sighting was an omen for disaster.  Pegasus was his vehicle, and the necessary if not sufficient condition for vanquishing evil.

In short, the horse came first.  Still does.  Without Pegasus, the jockey was nowhere.  And the monster would live.

So it is quite fitting, at least in one sense, that the world’s richest race would bear the name of the heroic and inspirational Pegasus, thunderbolts and all.

In another sense, sadly, it simply calls attention to the chaos we face in American racing, particularly in California . . . top and bottom of that Pegasus pedigree, by the way, trace back to Chaos.  Repeatedly.

According to media reports, the 473-ton, 110-foot tall, dark steel and bronze depiction of Pegasus stomping a dragon (absent his jock) cost $30-million to construct at Gulfstream Park in Florida.  The World Cup purse there was $12-million in 2017, and is being elevated to $16-million in 2018.   

Out at faraway Santa Anita, owned by the same outfit, the Blood-Horse reported in 2013 that $15-million had gone toward more grandeur in the track’s most sumptuous areas, its Chandelier Room and added mezzanine suites.  More recently, apparently millions more have been dedicated to new table terraces and other opulent enclaves nearby.

In all, what’s that?  Probably $50-million in statuary and splendor alone.  Not those purses.  Not even counting the ongoing maintenance and improvement of that magnificence, as status, monuments, and indulgence for the privileged few. 

Despite the commitment of all that investment in extravagance and shrines, pre-eminent horseman D. Wayne Lukas didn’t hesitate publicly to decry the deplorable and decrepit state of the stables at Santa Anita following the draw for the Breeders’ Cup Classic that same year.  “I would be embarrassed to take an owner out there now,” he said, despite having called the Santa Anita backstretch home when he first joined the Thoroughbred community in 1978.  His own shed-row at the time had become the exemplar for all to emulate, there and everywhere else he raced.  He believed in luxury for his horses.

Our Sport of Royalty has always depended on commoners.  We commoners, to begin with, actually take care of the horses.  And as King Henry himself said, “All men are equal – on the turf, and under it.”  In more contemporary times, it has disproportionately been the commoners (among the horsemen, as well as in the grandstand), who have made the tip-top magnificence possible.  After all, as I never tire of reminding those who just won’t hear or comprehend, 90% of the races (filled by the commoners and bet on by commoners) must be attractive enough to fuel the betting that funds the 35% of purses that go to the stakes and our royalty, only about 10% of the races.

The World Cups in Dubai and Florida take the yawning gulf between hype and reality to a new level of absurdity.  There are probably 20 horses from the tens of thousands active in the world who will contest them in a given year, along with their connections.  In the American case, almost all of the money they’re running for is their own, so perhaps that “makes sense.”

What doesn’t make sense in any way is the ongoing neglect of investment in backstretch facilities and conditions, for horse and human alike, whether at Santa Anita, Golden Gate Fields, or any track, any place in the world, in a sport where the horse comes first, and its human caretakers should, too.

This is our Chimera, and we clearly have the resources to vanquish it . . . if not the will or the proper priority.  Remember that even Bellerophon ultimately learned the hard way that glory by itself is not entitlement, unceremoniously dumped by Pegasus.  He ended up alone, hated by gods and man alike.

Alan Balch - War of the Worlds

First published in North American Trainer issue 43 - February to April '17

Alan Balch - Interest and conflict

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First published in North American Trainer issue 42 - November '16 to January '17

Alan Balch - Marketing and Management Myopia

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This article appeared in - North American Trainer Issue 41

Alan Balch - Geese and Greed

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Alan Balch - questioning whether the USADA would be the right choice to police racing

Alan Balch - Is perception reality?

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Alan Balch - Complacent?

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