From the ground up - Preakness Stakes winning trainer Michael McCarthy worked his way into the training ranks, forming a solid foundation of success along the way.

By Annie Lambert

Trainer Michael McCarthy felt an immediate connection to the racing industry after attending the races with a few high school buddies. Following graduation, he found his way to the backside, working a variety of jobs while attending college at night. His most prominent employment was spending more than a decade as assistant to Todd Pletcher, a seven-time Eclipse Award winning Trainer of the Year.

McCarthy, now 50, attained his trainer’s license in 2006 and began training his own stable of horses in 2014. Since then, the Southern California-based horseman has saddled 1,063 starters with 174 wins, 138 seconds and 172 thirds, earning $18,083,294—including multiple graded stakes.

Pletcher once called his former protégé “reliable, confident and capable.” McCarthy has also proven himself to be responsible and patient with perseverance.

• Racing intrigue

At the age of six, McCarthy moved to Arcadia, Calif., with his family. The family home was near enough to Santa Anita to hear the races being called. Although McCarthy’s parents were not horse racing enthusiasts, he became smitten by the industry. His father, a high-end office furniture dealer (now semi- retired), was always a big sports fan—“a basketball, football kind of guy,” who was not initially into racing but now closely follows his son’s career. Young McCarthy’s first job at Santa Anita was working for trainer John O’Hara. He was at the track during the day and attending his freshman year at Cal Poly Pomona with night classes in animal husbandry. He also worked for veterinarian Dr. Wade Byrd and got handy with a stopwatch with help from Santa Anita clocker Gary Young.

Michael with Proud Accolade at Hollywood Park, 2004.

In about 1994, McCarthy had the opportunity to spend four months at a training center in Japan as well as several months at The National Stud in England. He worked as an intern in a variety of jobs, including breeding to training aspects of the racing business. While still in college, McCarthy soaked up experience working for trainer Doug Peterson and was an assistant at Santa Anita for Ben Cecil.

• Upward mobility

Working for Cecil was his final job prior to heading east to work for Todd Pletcher. Jockey agent Ron Anderson negotiated a meeting between McCarthy and Pletcher, who was looking for an assistant trainer to replace George Weaver who was leaving to start his own public stable. After some phone calls back and forth, McCarthy headed to Belmont Park in July of 2002 for an introduction of sorts. He began his new job on August 25, 2002—a date he has no trouble recalling.

Michael with Friendly Island after winning the Palos Verdes Handicap at Santa Anita Park, 2007.

“Moving east was certainly an adjustment period,” McCarthy admitted. “But when you’re young and single, it’s easy to do.” There was a learning curve going to work in an expansive stable like Pletcher’s—a fast-moving organization with many horses and a lot of moving parts. McCarthy quickly caught up to speed, and by November of that year, he found himself traveling to Hong Kong with Texas Glitter.

Texas Glitter was a six-year-old when he headed to Southeast Asia with McCarthy. Their first stop was at California’s Hollywood Park, where the son of Glitterman won the Gr3 Hollywood Turf Express Handicap. Sixteen days later, the multiple graded stakes winner found no luck in the Gp1 Hong Kong Sprint at Sha Tin— the final race of his career. …

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Alan Balch - "Socialist impertinence?"

By Alan F. Balch

“On, no,” you’re saying to yourself, “not more politics!”

But stop and think: American racing is and has been since the 1930s essentially political, since it’s a state-regulated industry. It’s about to add another layer of government regulation, now that in their mutual wisdom The Jockey Club, United States Congress, and former President of the United States have just enacted new legislation to elaborate racing regulation still further. And complicate it?

The last time I wrote about subjects I’m going to raise again here, I was accused by one of our most prominent readers of being a “socialist,” and that sprang to mind when I was assailed the same way very recently by another prominent personage. I know that one of them is a strong supporter of the new “Horseracing Integrity and Safety Act,” or HISA.

My former students at Harvard College would get a serious jolt out of that accusation; they used to call the classes in Government I taught “Firing Line,” after William F. Buckley’s right-wing conservative television program of the day. I once read aloud to them paragraphs from a Lincoln Day speech delivered by a prominent politician, and largely written by one of my academic mentors who had been showered in infamy for his work with Barry Goldwater. I didn’t tell them that, of course. And then I asked them who they believed delivered those ringing sentiments.

“JFK,” came shouted back. “FDR. Justice [Hugo] Black. Justice Douglas.” Liberal lions all. Then I read another famous line from the same speech, about the “nattering nabobs of negativism,” and they all realized the parts of the speech they loved had also been delivered by one Spiro T. Agnew, former Vice President of the United States.

Labels, like stereotypes, are diversions from objective analysis. As we assess what ails our sport, and ideas to improve it, labeling a person or an idea “socialist” (or anything else) is just plain counterproductive. We have to confront objective reality and consider all possible corrective means.

A hundred years ago – when this really was the Sport of Kings -- it relied then as it still does now on all the commoners. Both kings and commoners love to bet, but there are way more of the latter than the former, and now a great many owners are commoners, too. Back then, virtually everyone recognized that a sport so afflicted with temptations to dishonesty and corruption needed serious governmental oversight if it was to survive and prosper. Yet our racing forefathers were hardly “socialists”!

So were born pari-mutuel wagering, the totalizator, and testing for forbidden substances, among countless rules across dozens of American states to build and retain public confidence in the integrity of our sport. Does such government intrusion and oversight smack of “socialism”? To some or many, yes. And they bring with them their own problems of potential misconduct and unfairness in administration. Whether king or commoner, whether citizen or government official, we all share one thing: human nature.

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Alan Balch - “The trainers"

By Alan F. Balch

Over the last 65 years, since I first was a horse-crazy kid, doing anything I could to be with these animals, I’ve spent an inordinate time around horse trainers.

To begin with, it was simple hero worship.  Why, why, why . . . it seemed like every time I opened my mouth, that was the first word out.  Why does a horse do this or that?  Why do you do this or that?  Since most of my time was spent mucking, feeding, watering, cleaning, raking, brushing – and relatively little time doing what I wanted to do much more, riding – I had plenty of time to observe and wonder.

Looking back now on those earliest days of my equine consciousness, I guess it should be said that the best trainers are patient.  With children (and fools) like I was (and am).  And with their horses, which one famous horseman described to me as like “the dumbest child you might ever be around.”  And he meant that in a positive way.  

The first horses I knew were not even what I might have later called park hacks.  But I was in awe of them.  I remember their names, just as you would:  Joe, Maude, Sugar, Ginger, Marine, Banjo, Elvis, Sunburst, and a dozen more, including my favorite, Sox, who was a refugee from some race track, somewhere.  They were rented by the hour, to sailors on the shore in San Diego, for birthday party rides, and matrons who had grown up in high society and their children.  In those days, the 1950s, “horseback riding” was a thing to do, and rent stables abounded . . . to the professional trainers who owned and ran them, they were a gateway to the show ring, to competitive riding, and to clients with money.

By the early 60s, I had also discovered the race track at Del Mar, earlier at the horse show during our county fair, then the races and summer sale, which brought layups and yearlings to be broke to the stable I worked at in La Jolla.  Race horses that were too slow but still sound were the primary source of hunters and jumpers and dressage horses in those days.  Horses from the major California tracks that had ultimately been relegated to Caliente, across the border, or to the many auctions conducted in those days, found their way to the show ring.   Including my first competitive horse, a gray gelding by Mahmoud, bred by Mervyn LeRoy, who had topped the Keeneland sale as a yearling.  As I learned on my first day working at Santa Anita much later – when I discovered chart books and the American Racing Manual -- he also once had held the course record there for about a mile and three-quarters on turf, in 1954. 

Until a little over ten years ago, in racing or otherwise, I was always a suit – I never had worked for a trainers’ organization, although I had been in plenty of intense negotiations with horsemen’s groups from time to time, and had owned any number of horses to ride and compete myself, but not to race.

So, I now know about horse trainers, nationally and internationally, from almost every perspective, through many decades of experiences.  And if there’s one thing I’m certain of, it’s that those individuals in politics, management, or the media, or as regulators, or administrators, who speak of “the trainers,” just don’t know what in hell they’re talking about.

Stereotypes of any category of people (or horses) may be entertaining or malicious, but are likely dubious in the most important respects.  That word comes from the Greek – and literally means a “solid impression.”  Those who traffic in stereotypes often use and enhance them viciously, as we have come to learn.  Sadly.  Repeating such stereotypes endlessly only makes their “impression” more solid.  Just ask a lawyer.  Preferably one with a sense of humor.

“Get a group of ten horse trainers to discuss any subject and you’ll get at least a hundred opinions.”  There’s more than a germ of truth in that, and I console myself with it when I hear management or regulators or journalists pontificate about what “the trainers” will do or say or believe in any instance.

Early in my days representing California trainers, I remember vividly the reaction I got when I spoke of the “intellectual capital” the professional horsemen might bring to a problem we were facing.  An outburst of laughter and head-shaking greeted that!  One prominent owner we were meeting was even more shocked at my reaction.  I told him it might not be the same kind of firepower he was used to dealing with in his boardroom of fellow millionaires, but it was just as valuable and even more so when applied to horse racing.  After all, I lectured, didn’t he spend a literal fortune on horses?  Didn’t he then place them under the care, custody, and control, of a “mere” horse trainer?

To those of us who know and really like horses, trainers deserve and receive our undying respect and appreciation.  And I’m not mainly talking about the exceptionally rare individuals who have achieved fame and riches . . . because, just as with horses, Mother Nature only makes a relative few with that kind of talent (whether in horsemanship or otherwise).  Fortunately, She makes relatively few scoundrels, too, whether equine or human.

No, it’s the overwhelmingly large number of trainers you’ve never heard of that I’m talking about.  The people that commit themselves and their help to their horses 52 weeks a year, at all hours day and night, every day.  They run small, unique, difficult businesses that never close.  They deal with all the human problems the rest of us do, and an unfathomably large number of equine risks, issues, and behavior – and that of their owners -- mostly without complaint.  

Why do they make this commitment?  Why is this the life they’ve chosen?  

The next time you hear someone bash “the trainers,” please tell them the answer.

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Alan Balch - Trainers’ rights?

By Alan F. Balch

Justice—and injustice—are as old as humanity. Our contemporary ideas and standards of fairness trace all the way back to the very beginnings of recorded history, whether in Egypt, Greece or Rome.

“Lady Justice” appears at courthouses and law schools almost everywhere, although few of us take the time to see what she symbolizes. The scales of justice connote impartiality, the weighing and balancing of the sides to any issue. The sword, usually unsheathed, commands respect, and means there’s no justice without enforcement of a decision. A double-edged blade protects the innocent as well. The blindfold—a relatively contemporary addition—stands for objectivity and is a barrier to connections, politics, fame or wealth influencing an outcome.

The evolution and role of justice in racing are more ambiguous. Even though King Henry VIII (or possibly Lord George Bentinck) famously declared that “all men are equal on the turf, and under it,” such an opinion has rarely if ever applied to the discipline or behavior within our sport’s community. It’s probable, in fact, that the description of the lowly being “called on the carpet” originated in racing:  when the grand poohbahs or stewards of the Jockey Club in England confronted an offender to the regular order of behavior who deserved a scolding. Or worse.    

In my own time, dating back only 50 years, I’m ashamed to say we in track management used to laugh that the Constitution of the United States applied everywhere except within a race track enclosure. For better or worse (and in the earliest years of modern racing during the Great Depression, it may well have been for the better), to speak of “rights” for anyone other than the track ownership and stewards was anathema. But in those early days, as the only organized sport or activity with state-sanctioned and legal betting on the outcomes, amidst a sea of economic deprivation, hardship and blossoming organized crime, preserving racing’s integrity seemed to demand draconian rule.   

In California, one steward was appointed by management—one by the State of California—and those two selected a third. Needless to say, the track had the upper hand in all decisions and discipline. It was the mid-1970s before things started to change, gradually at first. Still, when the major tracks had multiple applications from horsemen for every available stall, and many major owners still had private trainers, we weren’t living in a “civil rights” paradise for anyone—whether customers, horsemen, or backstretch denizens.

By its nature, with enormous sums of money involved, in betting, purses, real property and bloodstock values—not to mention public economic impacts and multipliers far beyond any individual track or farm—racing required (and still requires) meticulous statutory and regulatory oversight. The law is there, and the rules are there to protect and enhance the public interest, including the economy. In California, that means the Horse Racing Board (CHRB) is empowered to supervise all of it. Politics may enter, of course, because the governor appoints its commissioners. But until the 1970s, CHRB had only three members . . . increasing politicization came during years of expansion and labor strife as it grew from the original three to five to the current seven appointees.

Nowadays, trainers everywhere, not just in California, are justifiably concerned with methods of rule enforcement and their legal protections (or lack thereof) as they prepare and race horses under greater public scrutiny than ever before. Are they entitled to meaningful fair procedures when their conduct is questioned or criticized, not just in the rule enforcement process, but generally? Can they be protected from scapegoating in a sport that is fundamentally reliant on risk, and inherently hazardous, involving precious animals?

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Leonard Powell - the French trainer in California

By Ed Golden

“When I learn that a nation can live without bread, then I will believe that the French people can live without glory.”—Charles de Gaulle

Leonard Powell can live without neither, although with a workload that consumes the majority of his very existence, he still finds time for required sustenance and moments of exultation when they present themselves.

The 42-year-old Frenchman is a world-class horseman, weaned on Thoroughbreds from early youth, starting on his family’s 200-acre stud farm in Normandy followed by stops around the globe in Australia, England, Singapore and the United States, and calling California home since 2004.

When attempting to buttonhole him in person, however, an APB might come in handy. At Santa Anita, his base of operations, a sighting at the track’s popular early morning watering hole, Clockers’ Corner, is rarer than a Triple Crown sweep.

Leonard Powell is either sedulously conducting business at his barn, or high upon horseback supervising jogs, gallops and breezes on the track.

A former amateur jockey in France, where he rode in steeplechase races as well as on the flat, landing in the winner’s circle on occasion, his work schedule is Trumpian sans the tweets.

“I wake up at 3:45 and leave the house just after four,” Powell said explaining a typical day—his accent as thick as one of France’s nearly 300 varieties of cheese. “I get to the barn just after 4:30, check the horses and provide any medications as needed.

“The first set of horses goes out at 5 o’clock, so from 5 o’clock until 10 o’clock I’m on horseback, either on a Thoroughbred or a pony. At 10 we school horses if necessary, review their condition with a veterinarian or myself, check on the horses that worked the day before or that morning.

“That takes us to 11:30 or 12. Usually from 12 to about two I go over paperwork that needs to be done in the office. In the afternoon, we go to the races when we have horses running, or back to the barn feeding, walking or grazing them until 4:30.”

Powell’s day begins well before he arrives at the barn. He commutes from his West Hollywood home to the Arcadia track, a stretch of 25 miles.

“I was living in West Hollywood when I was stabled at Hollywood Park (which closed in December of 2013),” Powell said. “I have three daughters (Louise, 14, Blanche, 13 and Jeanne, 9) and they were going to a bilingual school that taught French and English.

“When I moved my barn to Santa Anita, the kids were doing very well, so I decided to make the commute instead of them. I didn’t want them to change schools.

“Actually, my commute in the morning is easy, because at 4 o’clock, there’s not much traffic. I can make it in 25 minutes going with the traffic. In the evenings, when I’m against the traffic, it can take 45 minutes.”

Married to Mathilde—his sweetheart from their days at Caen University—all their children enjoy racing, particularly Jeanne who rides and spends time with her father at the track on weekends.

Of the 25 head Powell has in training, by far the most celebrated is an 11-year-old gelding named Soi Phet. The tassel-haired trainer was not suffering from insipience when he made the claim for $16,000 at Hollywood Park on May 23, 2013.

Since then, the California-bred son of Tizbud has achieved success of mythic proportions, and after a recent freshening, is expected to resume his racing career.

“I’m going to take my time with him,” Powell said, “but I would expect him to return to the races at some point.”

When Soi Phet posted a 47-1 upset winning Santa Anita’s $100,000 Crystal Water Stakes by a head at age 10 in 2018, he was believed to be the oldest horse ever to win an added money event at the storied track, which opened on Christmas Day, 1934.

The Crystal Water was his 58th career start.

“At the time I claimed him, he had all his conditions,” Powell explained. “He had only won a maiden 20, he was a non-winner of two (races), he was a Cal-bred; it was the spring of 2013, and the Del Mar meet was coming up with very generous purses.

“When I took him, it was because he had conditions left, and I felt I could move him up.”

Wow and double wow! Eight stakes wins and a million dollars in earnings later, Powell now looks like the Nostradamus of trainers.

When he has occasion to give a leg up and pre-race instructions to jockeys Brice Blanc, Julien Couton, Florent Geroux, Julien Leparoux and Flavien Prat, fellow Frenchmen all, the bilingual Powell does what comes naturally.

“If the owner of the horse is there,” Powell said, “I speak English so that he can understand. But if it’s only me and the rider, we speak French.”

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Alan Balch - Horsemanship 1a

Horsemanship 1a – by Alan F. Balch

Anyone who has witnessed the saga of racing at Santa Anita this winter needs no repeated recitation of the facts . . . to say that the sport as we have known it is jeopardized in California, and perhaps North America, is a gross understatement. It’s worth remembering that the very word—jeopardy—is derived from gaming; when a position in chess and other games is equally divided between winning and losing, there’s danger.

Just how endangered we are, only time will tell.

So, of course, The Jockey Club released “a major white paper.” But like all the other stakeholders, they couldn’t resist pointing at everyone else except themselves. Again we heard their self-serving, political, and self-destructive refrain that “race day” and other therapeutic medications are culprits for what ails us. They threw in unspecified “cheaters and abusers” for good measure, as though that’s the public face of racing we embrace! All this, despite the simple fact that in the same state, during the same months, with the same medication rules as at Santa Anita, with the same or worse weather, another track—under the same ownership—maintained its position as one of the safest courses in America. Doubtless it escaped The Jockey Club that the all-weather synthetic surface at Golden Gate Fields was a principal factor in differentiating the two tracks!

But it hadn’t escaped anyone knowledgeable in California that main track and turf maintenance at Santa Anita beginning in January, as well as management of the racing program itself, may have been seriously flawed. And that the inherent issues are far greater than any isolated, dramatic spike in serious injuries at one place.

Therefore, it’s now essential, especially for the sport’s leadership, to go back to the objective, unemotional truths of basic horsemanship—not self-defeating posturing—to try to see where we stand throughout the world.

From the beginning of horses in sport, which is to say at the beginning of recorded history, the objective was to breed and train a swifter, stronger, better horse. For all this innocent animal’s many gifts to humankind, whether in work, commerce, war, exploration, sport, art, pleasure, or otherwise, horsemanship must begin with breeding. Responsible, logical breeding.  

Racing simply demonstrated who could breed a better horse. Glory followed. And later, riches. Racing stock is the proof of breeding stock.

The Jockey Club’s principal purposes are to improve the Thoroughbred breed and protect its integrity. It’s the breed registry. It sets the standard for breeding. At least it should. But that’s where our problems really begin, because the Thoroughbred breed is based on genotype, not phenotype. The genotype is the set of genes a horse carries, and our breed registry protects “integrity” by taking elaborate steps to be sure that there are no stray non-Thoroughbred genes in our horses. The way things are going, we might well need some!

The phenotype, on the other hand, is all of a horse’s observable characteristics—its conformation, quality, substance, and soundness. Who is guarding or enhancing the conformation, quality, substance, and soundness of our Thoroughbreds? Apparently not the breed registry! The next “white paper” we need to see from The Jockey Club about “reform” needs to take a deep, honest look at best practices for breeding, foaling, nursery, and every medication or veterinary practice that gets a Thoroughbred sold, whether or not in the auction ring and beyond. Any breed registry that permits, tolerates or encourages the breeding of unsoundness to unsoundness is not breeding a better horse, that’s certain. Nor should the registry turn a blind eye to any cosmetic or medicinal practice that could possibly compromise substance or soundness.

If the registry will concentrate on the true integrity of the breed—its soundness—it won’t need to waste nearly so much breath on the conduct of others.

Those of us who grew up in non-racing horse sport all remember The Sportsman’s Charter. It proclaims that sport ceases when it becomes a business only, something done for what there is in it. “The exploitation of sport for profit alone kills the spirit and retains only the husk and semblance of the thing.”  I believe this is exactly what’s been overtaking racing (killing it) for decades now.

There’s a reason that Keeneland and Saratoga and Del Mar succeed and inspire: their profits are turned back into the sport. They race limited seasons of the highest quality. They don’t exist for return on investment, except for the sport itself. But The Jockey Club boasts of its “group of commercial, for-profit subsidiaries and commercial partnerships.” Presumably those profits should benefit the sport. Do they, if protection of live cover, stud fees, auction prices, unsound pedigrees, and bloodstock profiting are weakening the breed? Do they, if their own professional journalists are muzzled? Do they, if their contributions to the U.S. Congress are wasted on the fool’s errand of banishing Lasix?

The for-profit racing associations and affiliated entities, whether public companies or private, exert the most pressure to exploit our once-great sport financially, all in the name of return-on-investment.  Consider this: At around 20,000 Thoroughbred foals a year these days, the foal crop is about where it was in 1966. In that year, Santa Anita raced 11 weeks. California racing had no overlaps between northern and southern dates (except during the summer fair season). The majestic colossus that is Santa Anita was dark from April until Christmas.  

Now, with the same number of foals as 1966, California has year-around racing throughout the state— north and south simultaneously. Santa Anita by itself races about 32 weeks. Can that much racing possibly be in the best interests of horses and the sport?

The collision between those interests and unrestrained financial gain is palpable. All those of us who have turned a silent or blind eye to this, including me, cannot avoid our own blame for what has happened. We have not put the interest of the horse or the breed first, as basic horsemanship would teach us to do.

Speaking of which, there’s another trumpeting elephant in our midst: the whip.

All those of us who can still remember our first serious riding lessons know we were taught not to get on without a stick. Then came the hard part: how and when to use it. Over the thousands of years of horses serving humans, understandings and opinions about this have evolved, to be sure. The humane, sensible use of the stick is probably more debated than ever before.

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Alan Balch - Compete!

Not too long after this esteemed magazine published my last essay, one of my "admirers" contacted me with her own opinions.

“You’re so smug and condescending,” she said.  And went on to berate me for “never” doing anything except calling attention to problems, “never” offering solutions, “never” recognizing that it’s a far, far different world now than in my relative youth.  And I’m “always snarky” besides.

I now rise to the challenge of trying to put some (more) solutions out there, in a little better detail than I’ve been able to do before, so fixated have I been on the problems we’re facing and their contexts.

A leading executive of The Stronach Group, one of the three principal behemoths controlling American racing these days (the other two being New York Racing Association and Churchill Downs), was quoted as saying that “there is about $11 to $12 billion bet annually,” and that the national total has not been growing, even though Gulfstream’s handle has.  “It’s our job to get that money and lift the handle at Stronach tracks.”

There, succinctly, is the problematic perspective of our leaders.  They are concentrating on what’s called racing’s market share – one small segment of a total market – and their own respective shares of that segment, instead of on growing the racing market’s total overall.  The broader American gaming market is far, far bigger than just racing’s share. According to Casino City Press, annual U.S. gaming revenue (not handle, mind you) is around $106.4 billion. Across the U.S. and Canada, race and sports wagering revenue (again, not handle) is only 2.25% of the total, and declined by 4.5% in the last year.  All other sectors rose . . . they are casino and card room gaming, lotteries, and tribal gaming, along with on-line and charitable gaming.

What I have previously referred to as “positive competition” among racing’s ownership oligarchs is essential for our future, and essential for true growth.  That word – oligarch – has really negative connotations these days, owing to our toxic politics. But I’m using it in its literal, non-pejorative sense – government by the few.  Racing worldwide has always been an oligopoly (yes, always). It’s just that now there even fewer oligarchs than ever before.

Consider that in California over the last half-century, our previous oligopoly has contracted drastically. All Harness racing is now controlled by one association, and a separate one controls Quarter Horses.  One additional entity controls two-thirds of Southern California Thoroughbred racing as well as eighty percent of it in Northern California. That doesn’t leave much for the couple of other oligarchs here!

This transition in contemporary American racing to an ever narrower oligopoly has taken place throughout the continent, owing to economic circumstances including vast and ever-increasing competition for the gaming dollar as well as skyrocketing real estate values in urban markets.  No secret there. And no judgment, either . . . business decisions must be made on the basis of facts and return on investment, not emotion. Like “love of sport.”

So here’s what must be done to have a prosperous future:  our remaining racing oligarchs must invest heavily in marketing for future growth, and not just scrap over their relative shares of a contracting market segment.  They can do both, simultaneously. They must do so now, while they can still afford it. Strategically. Their forebears should have been doing this for at least the last 25 years; if they had, we would have more of them left today.

There’s one and only one way to grow: compete.  Compete in the open marketplace for more of the total gaming market.  Since we have the best game of all, this seems elementary to me – but we also have the highest fixed costs of any sector of the gaming market.  So we have to do much better, smarter, more efficient marketing than our competitors.

Yes, we have to manage our properties properly, including catering.  But success at marketing racing is not dependent on that! Or on “special events.”  In fact, the total market for restaurants and entertainment is even more enormous than the gaming market, so the thought that accentuating anything other than the gaming aspect of the racing experience is likely to succeed is . . . uh . . . foolish.

Our superior gaming product is now constantly available in essentially all households, via telephone and television.  That’s a relatively recent development. But I would venture to say that not even 5% of total households are even aware that they could bet the races that way if they wanted to, let alone know how to do it.

There’s only one way to change that: hard-nosed, hard-sell, aggressive marketing . . . especially intensive (and expensive) mass-media advertising.  The days are long gone when the on-track experience had to somehow be “protected” from cannibalization. Even though we need more than $2 bet away from the track to make up for $1 lost at the track, advertising must be developed and pursued that reaches the masses with a message stimulating interest in our sport, and the betting that fuels it, both at the track and away from it, simultaneously.  Growing our share of the total gaming market.

Wave after wave of new gaming competition has washed over racing in the last 30 years, as we have stood relatively still; the sports betting and cloud-based gaming breakers are rushing toward us.  Our remaining racing leviathans now must each open their wallets wide and invest whatever it takes to advertise our game intensively and ingeniously, mainly through television, throughout America.

Competing that way among themselves – both to our existing and vast potential new markets – is the only productive way forward.

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Alan Balch - Achtung!

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Published in North American Trainer, Winter 2017 issue.

Now there’s a word to get your attention.  For those of us of a certain age, it comes freighted with emotions from our parents, who fought World War II.  As well as from countless movies and books whose characters would shout it at hapless suffering minions.

But it’s really a simple German word meaning just that, “attention,” although sometimes translated to carry “danger” along with it.  Here, I mean it both ways.

During this championship season in America every year . . . and the northern hemisphere . . . we’re treated to such definitive racing, including the Arc and British Champions Day.  Then the Breeders’ Cup, while still not really the “world championships” worthy of genuflecting, is a wonderful showcase of the sport.  Ending the calendar year gives us a chance to take stock of where we stand, what has changed, what hasn’t, and where we’re going...

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Alan Balch - Self-interest rightly understood

“Is that really in the best interest of the horse or the breed?  Is it justified by anything other than economic interests of the few as opposed to the many? ”

FIRST PUBLISHED IN NORTH AMERICAN TRAINER AUGUST - OCTOBER 2017 ISSUE 45

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When Viscount Alexis de Tocqueville journeyed from France to philosophize about “Democracy in America” in the early 1800s, he didn’t have racing in mind as he developed his observations on that distinctly American virtue of self-interest rightly understood.  Over the last half-century, however, I’ve often thought of them as I’ve observed the evolution of our racing, particularly in California, first from the standpoint of track operators, and lately from the standpoint of horsemen.

I was originally a suit with responsibilities of marketing and managing Santa Anita, later adding Golden Gate Fields and Bay Meadows.  I brought a perspective to my work that began with horses, since my earliest profession in the sport was handling their cleanliness and bodily functions.  As with so many of us.  I always wondered at and about the majesty and attraction of racing to the masses, over centuries, which seemed to survive and prosper despite our many gross mistakes and calamities in its management.

Wherever in the world you look, racing has been a regulated sport from its very earliest days.  Which is to say that governmental authorities learned almost from day one that complete freedom in its operation would lead inevitably to scandal and swindle involving one participant or another.  Most often, the “public” would be victimized; this led to regulations constantly citing the “public interest” upon their promulgation.  And that, in turn, led to innumerable scandals and swindles based on various official scoundrels reaping their own harvests off unsuspecting victims, always in the name of the “public interest.”

I cite this sordid history not to entertain but to educate:  what is loosely referred to as “the free market” doesn’t exist in contemporary racing.  If it ever did, in fits and starts, it was squashed, altered, or hindered.  By statute, regulation, and rule.  Even the vaunted principle of caveat emptor, which is the mother’s milk of buying and selling horses, has been under assault by regulators and governments forever.  Yes, the buyer should beware, but first let us accord him the government’s “protection” in all kinds of ways (just read the fine print in any sale catalogue), and provide him access to courts if he still claims to have been unaware of his risks.

And then there’s the routine interference in the “free market” by stud books themselves, and their own rules.  Let’s see now . . . requiring live cover?  Is that really in the best interest of the horse or the breed?  Is it justified by anything other than economic interests of the few as opposed to the many?  The very idea that there are true free markets even for our breeding and selling is sheer nonsense.

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Alan Balch - War of the Worlds

First published in North American Trainer issue 43 - February to April '17

The sunshine boys - Ron McAnally and Murray Friedlander

First published in North American Trainer issue 43 - February to April '17

Alan Balch - Interest and conflict

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First published in North American Trainer issue 42 - November '16 to January '17

Terry Knight - a mainstay of the Northern California circuit

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First published in North American Trainer issue 42 - November '16 to January '17

Alan Balch - Marketing and Management Myopia

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This article appeared in - North American Trainer Issue 41

David Hofmans - trainer of Melatonin in profile

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This article appeared in - North American Trainer Issue 41

Hector Palma - A Californian training legend

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This article appeared in North American Trainer - issue 40 (May to July 2016)

Alan Balch - Geese and Greed

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Alan Balch - questioning whether the USADA would be the right choice to police racing

Keith Desormeaux - Trainer of the 141st Preakness Stakes winner - Exaggerator

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Alan Balch - Is perception reality?

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