MyRacehorse Stable with Spendthrift Farm, Starlight Racing and Madaket Stables

Partnerships have been flourishing in recent years, but there’s never been a partnership like this one: matching three well-known, long-tenured Thoroughbred groups with the upstart MyRacehorse Stable, and it’s 5,314 shareholders on Authentic. When Authentic turned back Tiz the Law to win the Kentucky Derby, MyRacehorse literally jumped from curiosity to game changer—a vision of founder and CEO Michael Behrens when MyRacehorse debuted in California only on Belmont Stakes Day in 2018.

MyRacehorse went national in June, 2019. Now? “We had just under 1,000 people that signed up on Derby Day before the Derby,” Behrens said. “We never had that many in one day before. It was breathtaking actually.”

That it happened with Wayne B. Hughes of Spendthirft Farm, who has backed MyRacehorse, made it even more meaningful. “They joined us in 2019,” MyRacehorse’s West Coast Manager Joe Moran said. “Mr. Hughes has been such a supporter of racing. It’s quite amazing.” Spendthrift was able to partner with MyRacehorse after buying a majority interest in Authentic. “It was a huge stepping stone for us,” Moran said. “It brought us credibility.”

Behrens, 44, was the chief marketing officer for Casper, a start-up online mattress company with offices in Manhattan. Behrens lives in California. He’d always been a racing fan. “I spent a lot of time looking at reports, and I came to the conclusion that we needed a simple way to itch people’s curiosity about horse racing,” he said. “It’s very difficult to get people to try that. I figured if I could sell mattresses, why couldn’t I sell horses? There were racing clubs in Japan and Australia. Ownership was the way to go. I forced it. We’re all in on social media. You’ve got to give people information they want to share with their friends. That’s how you grow the product.

“We had 5,314 winners, and almost all of them have been posting on Facebook, sharing their stories of winning the Kentucky Derby. That was always the vision. We did that with Casper. I just thought that those attributes would work here.”

Shares in Authentic ranged from $206 for a one-thousandth of one percent to $70,000. That interest includes Authentic’s breeding career.

“We had teachers, business leaders and big-time owners,” Moran said. “We had a gentleman in Ireland. On the morning of the Derby, he bought a share for $206. He got it off our website, and he shut out 10 other people when the horses loaded in the gate. Very cool.”

And that was before the Derby.

MyRacehorse’s website says “With micro-shares, you compete at the highest level for a fraction of the cost.” Perks for this one-time investment include “race-day privileges, winner’s circle access, meeting the trainer and jockey, updated entries and recaps, visits with your horse and race winnings paid directly to your on-line account.”