Global Superbet - Can it take horseracing to a bigger stage?

INDUSTRY (EUT)
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Twenty-five years ago John R. Gaines in Kentucky came up with an idea, the Breeders’ Cup series. Gaines felt that Thoroughbred racing needed a high profile day, which would make it possible for the sport to compete with NFL, NHL and NBA in the media picture. Everyone involved in racing agreed.

Geir Stabell (European Trainer - issue 20 - Winter 2007)

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