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Building on the night racing brand

Building on thenight racing brandNIGHT RACING ISSUE 20 REAL_Jerkins feature.qxd 16/04/2011 00:21 Page 2BUSINESST HOROUGHBRED racingseeks to energize the sportwith additional entertainmentvia night racing, but thismethod designed to drawnew and young…

Some people would say the Marx Brothers had it right when they called it A Day at the Races and left evening entertainment to A Night at the Opera.However, a lot has changed in our beloved sport in 70 years, and while racing lends itself to appreciating athletic activity in the sunny outdoors, nowadays working people make up the core racing audience of the 21st century.

By K.T. Donovan


First Published (20 April 2011 - Issue Number: Issue 20)

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The racing industry in Florida - the outlook’s getting brighter in the sunshine state

R AMPANT turnover inpersonnel at Gulfstream Park,stallions stampeding out of thestate amid sales figuresplummeting, state-wide handledropping 10% between 2008-2010 whiletracks faced gambling competition from jaialai, greyhounds, Indians, and casinos…

The dark cloud of bad economic news the last couple of years hit Florida Thoroughbred racing like a hurricane. However, the people in the Sunshine State are resilient to storms, and they know that hurricanes don’t last long. Most people in Florida have put the damage in the past to focus on how bright and sunny Florida really is.

By K.T. Donovan

First Published: (02 February 2011 - Issue Number: Issue 19)

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Texas - at the crossroads

It wasn’t that long ago,1987 in fact, after theTexas legislature passedThe Racing Act, thatsome pressbox wag inLouisiana said: “Lasthorseman out, turn off thelights.” That was theexpectation in thosedays: that horses andhorsemen from aroundthe count…

It wasn’t that long ago, 1987 in fact, after the Texas legislature passed The Racing Act, that some pressbox wag in Louisiana said: “Last horseman out, turn off the lights.” That was the expectation in those days: that horses and horsemen from around the country would flock to Texas once the state allowed pari-mutuel racing. Texas, after all, was widely considered to be horse racing’s “promised land.”

By Gary West

First Published (02 February 2011 - Issue Number: Issue 19)

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