Building on the night racing brand

Some people would say the Marx Brothers had it right when they called it A Day at the Races and left evening entertainment to A Night at the Opera.However, a lot has changed in our beloved sport in 70 years, and while racing lends itself to appreciating athletic activity in the sunny outdoors, nowadays working people make up the core racing audience of the 21st century.

By K.T. Donovan


First Published (20 April 2011 - Issue Number: Issue 20)