Building on the night racing brand

Some people would say the Marx Brothers had it right when they called it A Day at the Races and left evening entertainment to A Night at the Opera.However, a lot has changed in our beloved sport in 70 years, and while racing lends itself to appreciating athletic activity in the sunny outdoors, nowadays working people make up the core racing audience of the 21st century.

By K.T. Donovan


First Published (20 April 2011 - Issue Number: Issue 20)

The racing industry in Florida - the outlook’s getting brighter in the sunshine state

The dark cloud of bad economic news the last couple of years hit Florida Thoroughbred racing like a hurricane. However, the people in the Sunshine State are resilient to storms, and they know that hurricanes don’t last long. Most people in Florida have put the damage in the past to focus on how bright and sunny Florida really is.

By K.T. Donovan

First Published: (02 February 2011 - Issue Number: Issue 19)