Staff Focus – You are Only as Good as Your Team

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Published in European Trainer, January - March 2018, issue 60.

A major challenge facing trainers throughout Europe is the attraction and retention of skilled riders and grooms. Trainers are competing with many other industries, and fewer people favour the type of work offered in a racing yard, which means that trainers need to be more innovative and proactive when it comes to staff management, retention, and recruitment.

Entries for the Lycetts Team Champion Award in Britain closed on 1st December, but for those who didn’t enter, and for trainers in the rest of Europe, it is not too late to examine the aim behind the inaugural award and use the judging criteria to establish a team of excellence in your own yard.

The idea behind the Lycetts Team Champion Award is to reward the stables with good employment practices in place creating the best team ethos, and it is an initiative that will hopefully combat the long-term stable staff crisis affecting many yards. The award is judged on the methods trainers use to attract and retain staff, plus the safe working practices employed. The winning team receives an item of infrastructure or equipment that will improve working life within the yard.

It is hoped that the stories emerging from the award will publicly celebrate the benefits of teamwork and demonstrate that racehorse trainers provide rewarding and well-supported jobs, and this is an ethos that can be easily extended beyond the award itself...

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Part I: The Thoroughbred Trainer in the Digital Age

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Published in European Trainer, January - March 2018, issue 60.

This is the first article in a two-part series on social media for thoroughbred trainers. It examines social media usage and issues faced by trainers who wish to promote their business online. Part II will focus on broader industry issues and how trainers may use social media to affect positive change and ensure the future of the sport.

In less than 15 years, social media has changed the way we meet, work, shop, communicate, consume news and entertainment, find romance, and more. Few aspects of our lives have been left untouched by this remarkable phenomenon. Social media has made a limited group of people incredibly wealthy, empowered others to create new businesses or expand existing ones, and made various individuals famous or infamous.

Simply defined, social media consists of online networks that allow users to connect, create, communicate, and share in virtual communities. And we cannot seem to get enough.

• 73% of Europeans use some type of social media.

• 41.7% of Europeans use Facebook, the most popular social media platform.

• Many Europeans, including three-quarters of Facebook users, log onto social media sites as part of their daily routine.

• Most European social media users utilize more than one social media platform.

• The growth of social media is likely to remain steady for years to come.

As a trainer, you may be one of the hundreds of millions of Europeans who is familiar with the ins and outs of social media. You may be an occasional, routine, or even heavy user.

Alternatively, you may be a hold-out who is too busy or privacy-oriented. Regardless of your personal opinion of social media, it is worthwhile to step back and examine how social media may assist in expanding your training business, or, alternatively, present potential risks including both civil liability and criminal violations.

As a trainer, unless you have a full roster of owners, it is wise to have a social media presence to promote your business. Consider the many positives:

Getting Found.....

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