Global Superbet -can it take horseracing to a bigger stage?
/Twenty-five years ago John R. Gaines in Kentucky came up with an idea: the Breeders' Cup series. Gaines felt that Thoroughbred racing needed a high profile day, which would make it possible for the sport to compete with NFL, NHL and NBA in the media picture. Everyone involved in racing agreed, just as much as they agreed that Thoroughbred breeding and racing needed new innovations, offering opportunities for more international competition with chances of winning bigger purses. Has it worked? Partly, and the Breeders' Cup has most certainly been more a star actor than just another face to the stage.
Geir Stabell (14 February 2008 - Issue Number: 7)