Consultancy firm Harrison Fraser have been asked to define a brand for British horseracing – to broaden the sport’s appeal. While most people agree racing needs to change and improve, there is no definitive answer on how it can and, more worryingly, there is no definitive person who can actually make this happen.
Racing Enterprises has spent a lot of money - hundreds of thousands of pounds thus far - on trying to find out how racing can widen its audience. What really is the best way to get racing in the mainstream and not disappearing downstream?
Katie Roebuck (European Trainer - issue 28 - Winter 2009)